Posted on 15th June 2021
By Billy Langsworthy

Niantic, Hasbro and TOMY Company are teaming up on a new Transformers AR game called Transformers: Heavy Metal.
Developed by Seattle-based Very Very Spaceship, the game will task players with uncovering hidden regions across Earth to find resources and battle Decepticons in turn-based battles, either solo or with friends.
“Transformers is the perfect franchise for AR,” said John Hanke, CEO of Niantic.
“Battling and interacting with giant robots in the real world is an amazing experience. We want to live up to the high expectations of Transformers fans around the world and bring them a game unlike anything they’ve played before.”
With a planned global launch later this year, Transformers: Heavy Metal will enter soft launch in select markets soon.
—
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“My focus will be on leading strategic mergers and acquisitions, exploring licensing opportunities, expanding our global footprint and forging new partnerships that will take Relatable to the next level,” said Collins.
“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy.
“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.
“This upcoming slate of games are some of my favourites yet, including our first-ever board game,” said Elan Lee, Co-Creator and CEO of Exploding Kittens.
“The Care Bears have always been more than just plush toys – they represent optimism, comfort, and the power of sharing and caring,” said Bruce Cheltenham, Global Licensing Director, Toys & Hardlines at Cloudco Entertainment.
The game sees players answer Problem Cards – like ‘How much candy is too much candy?’ – with Advice Cards that feature classic Peanuts panels.