Sweet Spot Studio’s Jon Vanderbeek to discuss ‘How to Thrive as a Small Studio’ at Play Creators Conference

“We can’t wait to meet with talented inventors and discover new ideas that fit our growing portfolio,” said Gavin Waxkirsch, Director at Camden Games.

“The Mojo Pitch is a unique opportunity to connect directly with inventors and creators who share our passion for fun, imagination and quality play,” said Ogeday Samatli, Managing Director at Entertoyment.

Oli’s session – titled ‘TikTok Made Me Play It: How TikTok Is Shaping the Future of Games & Creativity’ – will explore areas including how TikTok works, why certain toys and games are thriving there – and how to generate impact on the platform.

This year’s Play Creators Awards will take place on Tuesday, June 24th at Under the Bridge in London.

“Mojo Pitch creates an environment where connections turn into collaborations, and great concepts evolve into even greater products,” said Adam Carson, Director of Product Innovation at Fat Brain Toys.

“In 2025, we’re excited about opening up our usually tight brief to attract new ideas and concepts in a slightly different space… As well as the next best party game of course,” said Lewis Allen, Product Development Director at Ginger Fox.