Just Eat to sell LEGO sets as part of UK-wide trial

Just Eat has partnered with Asda to sell LEGO sets on its platform as part of a UK-wide trial.

The LEGO items will initially be available to buy at five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross.

To mark the launch, Just Eat is offering up to 50% off selected LEGO toys until November 19th.

“Just Eat continues to evolve its offering to provide our customers with a variety of choices when ordering online; whether that be locally-loved takeaway, dine-in dishes, groceries or even toys,” said Amy Heather, Director of Strategic Accounts at Just Eat.

“With the Christmas season just around the corner, we hope this trial with the LEGO Group will help make festive shopping for parents easier and more convenient. Our goal is to provide our customers with everyday convenience and we are looking forward to unlocking new opportunities with non-food offerings on our platform. ”

An Asda spokesperson added: “Following the success of our ongoing grocery and cafe partnership with Just Eat, we are excited to be able to power this new trial with the LEGO Group, which will offer customers even more choice. We’re looking forward to working with the LEGO Group and Just Eat to make sure customers can order whatever they need, from groceries to Christmas toys, whenever they need them.”

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