Posted on 27th January 2024
By Billy Langsworthy

Moose Toys has partnered with digital creator MrBeast to co-develop a new action figure brand.
Aiming to be a ‘category disruptor’, the new line is slated for a Fall 24 launch and will feature MrBeast’s signature panther character designs figures.
“This will be the most anticipated launch of the year,” said Paul Solomon, CEO of Moose Toys.
“MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after. We’re incredibly honoured he entrusted Moose as a partner and co-creator.”
MrBeast will feature the line in new content on YouTube – where his channel has more than 234 million subscribers.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
To mark the release, two launch tournaments will take place in Shanghai on April 26th and May 3rd.
“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.
The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.
“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.
“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.
The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.