LEGO debuts latest collabs with BMW, McLaren Racing and Senna

LEGO has debuted a raft of upcoming launches in partnership with top car and racing brands.

These include LEGO Speed Champions sets created with McLaren Racing and BMW, LEGO Technic cars from Mercedes-AMG PETRONAS Formula 1 Team and a LEGO Icons car from McLaren and Senna.

“Play is a great way for families to bond over shared passions,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

“Coming together with a group of partners to create a variety of play experiences for families out there is a great opportunity for the LEGO Group, and we have created vehicles for both adults and kids, so they can enjoy a shared play experience together, as they build. We might all have different cars we prefer, different championships or competitions we like, different racing teams we cheer on, but what unites us is our shared love of exciting racing and incredible cars!”

LEGO ICONS has recreated the 1988 McLaren MP4/4 in collaboration with McLaren Racing and the Senna brand. The set boasts working steering, rod suspension an adjustable rear wing, slick tires, mirrors, a gearshift and a detailed turbocharged V6 engine – as well as an Ayrton Senna minifigure.

Elsewhere, the LEGO Technic Mercedes-AMG F1 W14 E Performance comes in two versions, one for adults and a pull-back version for kids. The 1:8 scale model for adults features authentic livery details, a V6 engine with moving pistons, an opening wing, individual suspension, functioning steering and slick tires.

The LEGO Speed Champions 2023 McLaren Formula 1 Race Car includes the black-and-papaya livery as well as design details from the real-life car. The LEGO Speed Champions BMW M4 GT3 and BMW M Hybrid V8 Race Cars pack features two models and two LEGO minifigure drivers.

The new sets launch on March 1st.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.