Bonkers Toys signs as master toy partner for Pocket.watch’s Toys and Colors brand

Bonkers Toys is on board to launch toys for pocket.watch’s Toys and Colors Kaleidoscope City franchise.

In addition, pocket.watch has partnered with PC Studio, Inc. on a series of Toys and Colors Kaleidoscope City children’s books. Both the books and the toys are set to land next year.

The Toys and Colors YouTube brand boasts 109 million subscribers across all its channels, and over 102.1 billion lifetime views.

“As the viewership on Toys and Colors channel continues to skyrocket, we’re seeing fans’ appetite for even more interaction with the brand grow as well” said Chris M. Williams, Founder & CEO at pocket.watch.

“Strategic partnerships with Bonkers Toys and PC Studio, who understand the nuance of creator-led franchises, will help us successfully launch the brand in new verticals.”

Brian Bonnet, CEO of Bonkers Toys, added: “Partnering with pocket.watch to expand the Toys and Colors Kaleidoscope City franchise allows us to bring our expertise in creator-led toys to a brand already loved by over a hundred million kids.

“We’re excited to create a line that captures the imagination and joy that Toys and Colors brings to kids worldwide.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.