Fun in Motion Toys teams with Sanrio for Hello Kitty Shashibo range

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.

Kelli Schmitz – Director of Sourcing and Innovation at Asmodee – talks about breaking into the US party game segment.

“I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth,” said Day.

Toy Story: Toy Overload – designed by Jun Sasaki – is a new version of Oink’s popular co-operative memory game, Order Overload.

The Moana – Adventurer of Land and Sea promo card will be available at ODEON theatres in select European countries while supplies last.

The card’s ability reads: ‘At the start of your turn, if this character is at a location, draw a card and gain 1 lore.’