Fun in Motion Toys teams with Sanrio for Hello Kitty Shashibo range
To mark 50 years of Hello Kitty, Fun in Motion Toys has partnered with Sanrio on a new licensed Shashibo range.
Shashibo magnetic puzzle cubes can be folded, twisted and turned thousands of times, and over 70 different shapes can be created from just one cube.
“Fun In Motion Toys couldn’t be more excited about the partnership with Sanrio,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.
“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands.”
The Hello Kitty Shashibo cubes launch in January 2025.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Hasbro and Kayou’s My Little Pony trading card game debuts in China
To mark the release, two launch tournaments will take place in Shanghai on April 26th and May 3rd.
Teddy Mountain UK and Cloudco Entertainment team up for Make-A-Care Bear collaboration
“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.
Z-Man Games brings Stitch to Love Letter in The Fix for 246
The Fix for 246 introduces the use of a token that is passed between players, flipping between Stitch and 626, which impacts gameplay and scoring.
Wyncor launches Kwaaks!, a line of collectible plush duck toys
“Kwaaks! is not just a toy – it’s a lifestyle brand that taps into the global demand for customisation, collectibility, and creativity,” said Julian Jacob, Wyncor’s Founder and CEO.
Craft Buddy launches Wildlife Buddies kits
“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.
Playmobil debuts latest Miraculous playsets
The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.
Popular Articles
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
LEGO appoints Niels B. Christiansen as new CEO
“We knew there was something special here”: Eric Olsen, Tony Serebriany and David Blanchard talk Flip 7
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe