Moose Toys to go direct-to-retail in Mexico from Q1 2025

Moose Toys has expanded its Latin American presence, adding Mexico to a growing list of direct-to-retail markets.

The evolution to supply directly will expand the number of products available to the toymaker’s retail partners and consumers in 2025.
“Moose’s presence throughout Latin America has been growing steadily,” said Ronnie Frankowski, Global President at Moose Toys.

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan. We can see the momentum building rapidly for Moose in Mexico and we are excited to take this important next step.

“On behalf of the entire Moose team, I want to express our appreciation to the distributors, retailers and partners for their outstanding contribution and collaboration that has helped build a solid foundation for us in Mexico over the last 12 years.”

Moose’s next-step move in Mexico points to the toymaker’s confidence in the continued growth in the region. A strategy that is supported by recent toy industry data that shows the country performed second best among all G12 counties.

Tamara Stewart, Moose’s Head of LATAM, Asia and Emerging Markets, added: “According to Circana, the Mexican toy industry stands out as one of just three growing markets in the G12 as of September 2024, boasting a 4% YoY growth and a solid 7.2% CAGR over the past three years. This presents a prime opportunity for us to enter this thriving market within Latin America.

“As we move into this new phase, we look forward to consumers having access to an even broader assortment of our innovative WOW-filled toys at retailers throughout the region.”

Moose Toys transition to direct-to-retail in Mexico will commence in the first quarter of 2025

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