LEGO debuts toys wearing Sunflower lanyard

LEGO is partnering with Hidden Disabilities Sunflower to support and celebrate fans and colleagues with disabilities, conditions and sensory needs that aren’t immediately apparent.

The Sunflower has become a globally recognised symbol allowing individuals to discreetly share that they have a non-visible condition which may require extra support, time, space or understanding.

LEGO is launching toys that feature the official Sunflower lanyard across three new sets. The LEGO Icons Tudor Corner set includes a neurodivergent female character who uses a Sunflower lanyard, while the LEGO Friends Heartlake City Airport and Airplane set includes a university student wearing noise-reducing headphones and a Sunflower lanyard. There is also the LEGO DUPLO First Time at the Airport set, which features a child Sunflower lanyard user.

LEGO fans can also now customise minifigures using the Sunflower symbol at all 55 Minifigure Factories worldwide at LEGO House and select LEGO stores, LEGO Certified Stores, LEGOLAND Discovery Centers, LEGOLAND Windsor.

In addition, LEGO employees in Denmark and the UK with non-visible disabilities, conditions and sensory needs can now pick up a LEGO branded Sunflower lanyard free of charge. LEGO will also roll out bespoke training aimed at equipping people leaders to better support teams. Training and online courses will be available to any employee interested in learning more about the Sunflower lanyard and how to show support. The LEGO Group plans to expand it to offices worldwide.

“Workplace representation is critical to embed across your business as it reflects our consumers and communities, fosters belonging and enables everyone to thrive,” said Lauren von Stackelberg, Chief Diversity & Inclusion Officer VP at the LEGO Group.

“Our partnership with Hidden Disabilities Sunflower is a key step in supporting colleagues with non-apparent disabilities, conditions and needs. By embedding diversity and inclusion in everything we do, we make LEGO play and experiences more accessible and positively impact the lives of our colleagues, consumers, and communities.”

Paul White, CEO at Hidden Disabilities Sunflower, added: “Across the globe, one in every six lives with some form of disability and 80% of them have a disability that is non-visible. HD Sunflower is excited to partner with the LEGO Group on raising awareness and acceptance across their fan and colleague base and can’t wait to see the impact that this will create.”

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