Mattel details Fisher-Price Barney toy line

Mattel has detailed the Fisher-Price Barney toy line, inspired by the new Barney’s World TV show.

Launching in Autumn 2025, the collection spans plush toys, interactive figures and creative role-play sets.

“Barney has always stood for love and kindness, and we’re thrilled to bring him back with a fresh perspective for today’s families,” said Kelly Philp, Sr Director Marketing at Mattel.

“This new product line celebrates the importance of community, sharing, and self-expression, creating meaningful play experiences for kids and their grown-ups.”

The range includes a Sensory Barney as well as Plush Barney, Plush Baby Bop and Plush Billy Dino. Elsewhere, there’s figures, a Barney’s World Adventure Bus and a Heart Hands Barney interactive figure.

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