Asmodee UK details ‘BrainBox in Schools’ initiative

Posted on 17th February 2025 By Billy Langsworthy

Asmodee UK, BrainBox, Phil Crawford

Asmodee UK has detailed its ‘BrainBox in Schools’ initiative.

The project sees over 6,000 BrainBox demo packs being played across 31 UK schools.

BrainBox is a popular fun memory and observation card game, with over 8 million copies sold worldwide. The games are devised in the UK with support from teachers and educational experts.

“BrainBox is hugely popular for combining the fun of board games with learning about dinosaurs, the world or even football,” said Phil Crawford: Asmodee Brand Manager.

“This exciting initiative with Imagination Gaming gave us an incredible opportunity to work with schools to allow pupils to learn, without really realising they’re learning because ultimately in their eyes, they are just playing an amazing game.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Asmodee UK BrainBox Phil Crawford

More Recent News

Moose Toys, Amazing Digital Circus, Paul Solomon

Moose Toys details Amazing Digital Circus toy range

“We’ve once again identified the next big property and it’s an incredible honour to partner with an animation studio that boasts thinkers as innovative as we are,” said Paul Solomon, CEO of Moose Toys.

Moose Toys, Bluey

Moose Toys bolsters Bluey collection with Supermarket playset and Chat Mates

The multi-level Supermarket Playset spans three stories and four play areas.

Women in Toys, Ehi Oviasu-Kahn

Women in Toys details leadership appointments

“WiT is entering a new era of strategic growth,” said Ehi Oviasu-Kahn, Chairwoman of the Board.

Wyncor, Hasbro, Dungeons & Dragons

Wyncor partners with Hasbro for D&D Miraball Suprise toys

“This collaboration blends imagination, affordability, and innovation, creating a one-of-a-kind collectible experience for fans of all ages,” said Julian Jacob, CEO of Wyncor.

Teddy Mountain UK, Aardman, Gromit, Hannah McFarlane, Ryan Davies

Teddy Mountain UK teams with Aardman for Gromit plush

“Teddy Mountain continues to lead the way in delivering the ultimate Make-A-Bear experience,” said Hannah McFarlane, Licensing Manager at Aardman.

Moose Toys, Netflix, Joe Smith

Moose Toys teams with Netflix for One Piece toy line

“We cannot wait to embark on this adventure with Netflix and deliver a treasure trove of awesome new toys full of Moose innovation to delight fans of the popular series,” said Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.