Wow! Stuff becomes first British toy company to win two TOTY Awards in a single year

Wow! Stuff has become the first British toy company to win two Toy of The Year Awards in a single year.

At this year’s TOTY Awards, Wow! Stuff’s Disney Stitch Puppetronic by RealFX took home both the Toy of The Year and Tech Toy of The Year titles.

The product has also previously won the Innovation Award at the Licensing Awards, as well as being named the UK’s Toy of The Year in January and one of the Toy Retailers Association’s Dream Toys last year.

“We’re truly honoured that the biggest organisation in our industry, The Toy Association, has awarded the hard work our team has put in over the past year,” said Wow! Stuff’s Managing Director, Dawn Lavalette.

“With innovation and category creation, I am so proud of everyone at WOW! Stuff for not only creating the Disney Stitch Puppetronic by RealFX, but also turning it into a global blockbuster, and pioneering a new category in toys.”

This historic double win marks a new era for WOW! Stuff, reaffirming its position as a global leader in toy innovation and setting new standards for immersive, interactive play. The winners were announced at the 25th Anniversary Toy of The Year Awards at New York Toy Fair on 28th February.

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