StoryToys readies LEGO Bluey mobile game

StoryToys is launching a LEGO Bluey mobile game, in collaboration with LEGO and BBC Studios.

The game features characters, builds and props from the upcoming LEGO Bluey sets, and features creative brick building, problem solving challenges and the chance to play out moments from the show.

“We are delighted to bring LEGO Bluey to life as an interactive experience that captures the joy, creativity and sense of play that families love about Bluey,” said Emmet O’Neill, Chief Executive of StoryToys.

“This app builds upon the success of our LEGO DUPLO apps and continues our mission to create engaging digital experiences that support children’s development through play. StoryToys embraces the power of play to inspire children. By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content.”

Marina Mello, BBC Studios Global Director for Gaming & Interactive, added: “I’m delighted that BBC Studios is partnering with the talented teams at StoryToys, LEGO Group and Ludo Studio on this fantastic project. The partnership will offer Bluey fans an all-new way to play though a beautifully crafted experience that brings together two iconic brands known for their unique sense of fun.”

The LEGO Bluey mobile game will be released in August.

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