Sharpe Matrix Licensing Group to relaunch Naughty Naughty Pets in 2026

“We’re presenting tactile and nurture play with overall captivating interactive pets,” said Tim Kilpin, Hasbro’s President of Toys, Games, Licensing and Entertainment.

Players can scan Title Deeds, and buy, auction and collect rent through the app.

This latest twist on the classic game sees everyone play at once.

“Working hand-in-hand with one of our biggest fans to introduce Rail Racers is an exciting development within our growing MAGNA-TILES portfolio that will inspire a whole new way to play,” said Michael Valenta, President at MAGNA-TILES.

“The program will merge Hape’s expertise in early learning toys with the rich stories of 5,000 years of art in The Met collection in pursuit of inspiring the next generation,” said Josh Romm, Head of Global Licensing and Partnerships at The Met.

“We’re exploring exciting new ways to expand Momiji’s world, creating new products that will continue to engage collectors of all ages,” said Julie Gwaltney, VP of Toy Division at TOMY.