Ravensburger details Disney Lorcana indie store initiatives

Ravensburger has detailed several Disney Lorcana initiatives designed to support indie stores.

With Set 7 – Archazia’s Island – landing on shelf across mass retail this week, Ravensburger is launching Easter Pack Rush events to provide more opportunities to play locally, and encourage players to support their community hobby store.

Pack Rush is Disney Lorcana TCG’s fastest format to date and the easiest way to play the game. Over the Easter holidays, hobby stores across the UK can sign up to take part in the initiative, drawing players into the stores to experience this version of the game.

Ravensburger also recently arranged a live stream filming event with four of the UK’s biggest Disney Lorcana TCG content creators. The event was hosted at Cardiff’s Firestorm Games to showcase the Set 7 range and give fans the chance to play and meet the influencers.

“Working closely with our network of independent retailers gives us a first-hand opportunity to experience how players, influencers and stores interact with Disney Lorcana at a local level” said Ben Lovell, Disney Lorcana TCG Category and Sales Manager at Ravensburger.

“It is vital that we look at ways of engaging with families, Disney fans and the player community to grow and develop the brand and regard each partnership initiative as a learning tool to put towards bigger, better and more impactful events. For Set 8: Reign of Jafar we are already exploring ways of working with the team at UK Games Expo to celebrate the prerelease date of 30th May and offering show attendees an opportunity to experience the latest Disney Lorcana TCG set.”

To take part in the Easter Pack Rush event,c ontact: [email protected].

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