Ravensburger details Disney Lorcana indie store initiatives

Ravensburger has detailed several Disney Lorcana initiatives designed to support indie stores.

With Set 7 – Archazia’s Island – landing on shelf across mass retail this week, Ravensburger is launching Easter Pack Rush events to provide more opportunities to play locally, and encourage players to support their community hobby store.

Pack Rush is Disney Lorcana TCG’s fastest format to date and the easiest way to play the game. Over the Easter holidays, hobby stores across the UK can sign up to take part in the initiative, drawing players into the stores to experience this version of the game.

Ravensburger also recently arranged a live stream filming event with four of the UK’s biggest Disney Lorcana TCG content creators. The event was hosted at Cardiff’s Firestorm Games to showcase the Set 7 range and give fans the chance to play and meet the influencers.

“Working closely with our network of independent retailers gives us a first-hand opportunity to experience how players, influencers and stores interact with Disney Lorcana at a local level” said Ben Lovell, Disney Lorcana TCG Category and Sales Manager at Ravensburger.

“It is vital that we look at ways of engaging with families, Disney fans and the player community to grow and develop the brand and regard each partnership initiative as a learning tool to put towards bigger, better and more impactful events. For Set 8: Reign of Jafar we are already exploring ways of working with the team at UK Games Expo to celebrate the prerelease date of 30th May and offering show attendees an opportunity to experience the latest Disney Lorcana TCG set.”

To take part in the Easter Pack Rush event,c ontact: [email protected].

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Toy and game legend Sir Torquil Norman, CBE, has passed away aged 91

Big Yellow Teapot inventor, philanthropist and founder of Bluebird Toys, Sir Torquil Norman, CBE, has died. He was 91.

University Games launches The Very Hungry Caterpillar Bake Shop matching game

It joins the company’s other Very Hungry Caterpillar titles, like Let’s Feed The Very Hungry Caterpillar and The Very Hungry Caterpillar Rainbow Picnic.

LEGO Pokémon sets coming in 2026

“We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for,” said Julia Goldin, Chief Product & Marketing Officer of The LEGO Group.

Hasbro brings interactive pets and fidget toys together in Nano-mals

“We’re presenting tactile and nurture play with overall captivating interactive pets,” said Tim Kilpin, Hasbro’s President of Toys, Games, Licensing and Entertainment.

Hasbro details Monopoly App Banking

Players can scan Title Deeds, and buy, auction and collect rent through the app.

Hasbro readies Connect 4 Frenzy

This latest twist on the classic game sees everyone play at once.