Toy Retailers Association unveils DreamToys 2019 list

The Toy Retailers Association has debuted its DreamToys list of the ‘top 12 toys for Christmas 2019’.

Selected by a panel of retailers and industry experts, the complete Top 12 list is

· Barbie Dreamplane Playset – Mattel
· Blume Dolls – Skyrocket
· Frozen 2 ‘Into the Unknown’ Elsa Doll – Jakks Pacific
· LEGO Harry Potter Knight Bus – LEGO
· L.O.L. Surprise! 2-in-1 Glamper – MGA Entertainment
· Nerf Elite Fortnite SP-L – Hasbro
· Owleez – Spin Master
· PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre – Spin Master
· Peppa Pig Peppa’s Stage Playset – Character Options
· Rizmo – TOMY
· Ryan’s World Super Surprise Safe – Flair
· Toy Story 4 True Talkers – Mattel

“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee.

“These toys will top the Christmas wish lists and with two-thirds of the toys on the list priced under £50, it’s also a list suitable to a range of family budgets.”

Frederique Tutt, global analyst for The NPD Group’s toy division, added: “Christmas is worth £1 billion to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year.

“With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys. These mega-movies will give a real boost to toy sales before the end of 2019.”

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