The in-person workshops are being held at select LEGO Stores across AMS and EMEA.

The voice-activated robot converts between robot and the Volkswagen Beetle modes, and comes with 48 built-in voice commands.

“It’s got all of the ingredients needed to unite the industry”: The Toy Association’s Greg Ahearn, Kim Carcone and Andy Keimach on what to expect from The Toy Building.

Scott Houdashell reveals how inventing Egg Mazing took time, persistence and luck…

“My focus will be on leading strategic mergers and acquisitions, exploring licensing opportunities, expanding our global footprint and forging new partnerships that will take Relatable to the next level,” said Collins.

“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy.

Oli’s session – titled ‘TikTok Made Me Play It: How TikTok Is Shaping the Future of Games & Creativity’ – will explore areas including how TikTok works, why certain toys and games are thriving there – and how to generate impact on the platform.

Alex Mackey – CEO and Creative Director at Lethal Chicken Games – talks us through the company’s latest slate, including Dice Batter, Tortilla Takedown and Little Pig Little Pig.

“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.

“It’s about building relationships”: Martin Lombardini discusses ideation, pitching and industry myths.