“We want to highlight that games aren’t just about entertainment, they can also play a meaningful role in supporting mental wellbeing and reducing loneliness,” said Roger Martin, Marketing Director at Asmodee UK.

“We are confident that Captain Flip, Zenith, and our future titles are in good hands,” said PlayPunk.

“Gui Gui was an instant hit, and now we’re ‘stretching’ its popularity even further through standout licensing, cool partnerships and exciting new offerings,” said Ronnie Frankowski, CEO, Moose Toys.

“It’s a really interesting dynamic at University Games UK…” Sales Director Mark Jones in conversation.

“We’re excited to keep raising the bar with best-in-class products and our brilliant partners who help Bluey inspire shared play on a truly global scale,” said Suzy Raia, EVP, Global Consumer Products at BBC Studios.

“With our debut launch, we’re doubling down on what makes Regrettable Games different: three simple rules, one unmistakeable prop and standout packaging that communicates the product in a flash,” said Harry North, Co-Founder of Regrettable Games.

“We’ve created a board game designed to bring families together around a shared experience of fun, strategy and storytelling,” said Birgitte Bülow, CEO at Dotted Games.

Christian Ulrich, Member of the Executive Board at Spielwarenmesse eG, on what to expect from this year’s show – and excitement around the Game Inventors Convention.

From a new app to the returning Student Seminar, the British Toy & Hobby Association’s Majen Immink talks 2025 highlights and hopes for next week’s Toy Fair.

The NERF One Piece Going Merry Blaster comes with a clip-on holster, hammer priming and eight NERF Elite foam darts.