LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more

“We truly believe we are setting a new standard for interactive, imaginative experiences,” said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.

Abstractable, Whirly Derby, In a Nut Shell and more in the running for Gift of the Year awards

Gibsons’ Abstractable comes from Making Things’ Fi Murray while Big Potato’s Whirly Derby is invented by Tedman Getschman.

Evan Brooks, Senior Product Designer for Transformers at Hasbro, on recent highlights – and 40 years of The Transformers: The Movie

“A figure getting their first converting toy in 40 years is probably the biggest thing I can say right now…”: Evan Brooks, Senior Product Designer for Transformers at Hasbro, on what’s to come this year.

“It’s special… It doesn’t feel like anyone else’s game!”: Asmodee’s Julien Sharp on ambitions for Take Time

As Julien Sharpe – GM & Country Manager for the US at Asmodee – celebrates her third anniversary with the company, we discuss leadership, Take Time and UK pub quizzing!

Stuff We Loved: What are the industry’s favourite toy and game launches of 2025?

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

Meet Pamela and Jonny Klamer – the children of Game of Life inventor Reuben Klamer

The Game of Life at 65: To celebrate the iconic board game’s anniversary, we discuss the inventor’s life.

Wow! Stuff to launch Fuggler Puppetronics in 2026

The range will be able to blink, chatter and ’cause mayhem on command’.

Our top 10 most read interviews of 2025

This year’s top 10 includes chats with JMP Creative’s Jim McCafferty, Horizon Group’s Roshan Wijerama and IDEO’s Inna Yankelovich.

Timeless Brands and Hasbro to open Monopoly Steakhouse in Mexico next year

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

Moose Toys readies One Piece collection spanning action figures, plush and more

“Every toy in this line represents a love letter to the fans,” said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.

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