Asmodee welcomes Green Board Games into portfolio following Serainbow acquisition

Asmodee Group has entered into exclusive discussions to acquire the companies of the Searainbow Group, a Europe and Asia-based toys and games publisher, manufacturer and international distributor.

Established in 2004, Searainbow Group started in China as Forever Bright, a producer of innovative educational toys and related specialty items. The company also distributes toys and games to the Asian markets through its subsidiary Wisdom Warehouse.

In 2015, Searainbow acquired The Green Board Game Company, while last year saw the firm acquire Lagoon.

“We are delighted to be joining Asmodee,” said Jessie Min, Searainbow Group founder.

“The resources of a larger group will provide exciting development opportunities, including entrance to more markets and the ability to offer customers a broader and better range of products” said.

The acquisitions of The Green Board Game Company and Lagoon allows Asmodee Group to offer a wider product range, as well as strengthen its educational games publishing and distribution on the European market.

“As a group, we are eager to offer the best games and tell amazing stories to both children and adults, ” said Stephane Carville, president of Asmodee Group.

“The great pedigree of educational games in Searainbow’s portfolio will enable us to strengthen our offer with additional transgenerational ranges in both Europe and Asia. We are delighted to welcome Searainbow in the Group.”

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