Audio platform Yoto teams with AMEET Publishing and LEGO for new LEGO DUPLO content

Audio platform Yoto has partnered with AMEET Publishing to launch six new LEGO DUPLO audio card packs for its Yoto Player.

The Yoto Player is a screen-free, connected speaker and the LEGO DUPLO Yoto Cards will allow early learners to engage with themes ranging from animals and shapes to mindfulness.

“Allowing children to increase their creativity and imagination through play and storytelling is incredibly important for us at Yoto and so working with a like-minded company with the same core values as AMEET and the LEGO Group was a no brainer for us,” said Ben Drury, CEO and co-founder of Yoto.

“This partnership is hugely exciting for us with lots more to come so watch this space!”

Dan Shepherd, International Sales and Marketing Director for AMEET, added: “The Yoto cards will bring DUPLO stories, learning, and play to modern families through immersive audio experiences that encourage creativity and storytelling whilst promoting active, physical play. We are proud to partner with an innovative children’s platform like Yoto.”

The co-created audio cards will be available from June.

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.