Audrey Freda Tam joins Moose Toys as Design Director for Girls

Audrey Freda Tam has joined Moose Toys as the firm’s Design Director for Girls.

Audrey joins Moose following seven years at Spin Master, where her most recent role was Design Manager for Small Dolls and Girls Collectible Toys.

“I’m excited to be joining a company led by design,” said Audrey.

“Innovation is the core of everything Moose does, and creativity is fostered at all levels to ensure that kids have a magical play experience in all toys created. Trends are leveraged in a unique way to remain competitive and collaboration between teams to drive innovation is best-in-class!

“As a big fan of the Real Littles brand, I’m excited to be working with Moose’s Girls team. They have built many successful home-grown brands including Kindi Kids and Shopkins. In my role, I’ll be leading creative strategy for new and existing brands – along with driving all aspects of concept and product development.

“I’m looking forward to innovating with a new team down under in Australia within the Girls space!”

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