How do you tackle follow up? When does chasing become pestering? Would you still pitch to a company after being ‘ghosted’ by them? Inventors share their thoughts.

“We have worked closely with the team at Skydance Animation to bring the beloved characters from the movie to life by extending the experience from the television screen to right into your hands with our game,” said Shari Spiro, CEO and Founder of Breaking Games.

Styled like an 8-bit video game and designed with collectability in mind, Disney Kingdomania sees players attempt to patch glitches before it’s “Game Over” for the characters and their digital game world.

The set includes 3,802 bricks and measures 24 inches wide when open.

“We are looking forward to connecting with new inventors, as well as seeing some great new innovations from the creative minds that we already love,” said Josh West, Head of Product Design and Inventor Relations at ThinkFun.

Alexander Thieme ­– Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.

Rich Young, VP Creative and Managing Editor at ABLAZE, discusses creating a graphic novel that expands on – and feels authentic to – Asmodee’s smash-hit card game.

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand licensing.

The opportunity comes from Design Plus, Brunel’s ongoing design support programme which focuses on promoting and developing collaborations between Brunel and industry.

Phil Walker-Harding – inventor of titles like Sushi Go, Barenpark and Snakesss – discusses creating games with Australian themes for his new company, Joey Games.