“We look forward to meeting and developing relationships with incredibly talented creators from all over the world to see what exciting direction this could take the Ridley’s brand,” said Emma Holmes, Head of Brand for Ridley’s Games.

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

The report explores the concept of diversity and inclusion amongst children and their parents – and what this looks like in the toys they play with.

FSV Design ApS’ Frederica Scott Vollrath talks us through her ‘easy to learn but hard to master’ approach to game invention.

Vida the Vet – which debuts on CBeebies in 2023 – follows a ten-year-old animal doctor who nurtures the charming and silly woodland creatures who live outside her home.

Each action figure features a range of interchangeable parts and accessories inspired by fan-favourite episodes of The Simpsons.

“We are excited to attend the Mojo Pitch event as it’s a wonderful opportunity to feel inspired by others,” said Brent Geppert, Senior Product Manager at Educational Insights.

Mattel’s President and COO Richard Dickson will discuss Barbie’s fashion legacy to date, and also look ahead at the brand’s bright future in this sector.

Ravensburger’s Thorsten Gimmler discusses creativity, licensing and his former life as a games inventor.

The Elton John bear is the latest launch in the Steiff Rocks range celebrating music icons.