“I couldn’t be more honoured to join the special culture and talented teams at Blue Marble, who have embraced my arrival with open arms,” said Wolfson.

“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.

The game comes from inventor Eric Olsen.

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.

“The Kidult’s will uncover the best for our self-indulgent delight,” said Toyology Chief Peter Jenkinson.

As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

The range includes a canvas rug with raised bumps to mimic a LEGO brick.