Jen Ruth on the story behind the plush toy brand Snorfler

We caught up with Jen to find out more about future plans for Snorfler – and how her mother, Shelle, came up with the idea.

LEGO to celebrate 10 years of LEGO Friends with anniversary sets

“From the beginning, the focus was to build a solid foundation for a healthy, long-term sustainable business that would invite more children into LEGO play and I’m incredibly proud to say that we have successfully accomplished this,” said LEGO’s Rosario Costa.

Fuse’s Vina Arriaga and Seven Towns’ Elizabeth Moody among nominees for Wonder Women Awards 2022

In the Designer/Inventor category, nominees include Hasbro’s Mel Hershey, Mattel’s Kenna O’Brien and Jazwares’ Carolina Arce.

JAKKS Pacific to launch Sonic Prime action figures, play-sets and costumes in 2023

“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.

BTHA issues Toy Fair 2022 update

‘We are continuing to follow the latest government advice in regards health matters and requirements for events of our type,’ said the BTHA.

“You don’t have to be a scientist; you just need a great idea”: Blue Marble’s Jordan M. Willing on inventors, National Geographic and creating purposeful products

Jordan M. Willing, CEO at Marble Toys, tells us what he’s looking for from the inventor community – and why you don’t have to be a scientist to work on STEM products.

Sarah Goldhawk joins Mojo Nation as Business Development Manager

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Mojo Nation.

Our top ten most read articles of 2021

Our chat with Moose Toys’ James Austin-Smith about the design of Magic Mixies was our most read interview of 2021.

Barry & Jason Games’ Barry McLaughlin and Jason Lautenschleger on the launch of their new creative studio

We caught up with Barry and Jason to find out what prompted this change in direction – and how they’re now looking to work with toy and game firms.

Sara Furay promoted to Director of Inventor Relations at Goliath

“Sara has certainly earned this promotion by finding and negotiating contracts with many great inventors globally,” said David Norman, CMO of Gaming for Goliath.

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