“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.

“Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months,” said Moose Toys’ Paul Solomon.

“Partnering with Mattel will bring the fun-filled action adventures in the series to the toy line and allow fans to immerse themselves in this dual-language world and its culture,” said Paramount Consumer Products’ Dion Vlachos.

“Timing Toy Fair New York to meet the needs of an evolved and evolving industry will ultimately better serve the business needs of our members and the buyer community,” said Steve Pasierb, president & CEO of The Toy Association.

Brian Chapman, Head of Global Design and Development at Hasbro, discusses why we’re in a great time for toy and game design.

Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.

Jazwares’ Squishmallows was named overall Toy of the Year, and also picked up the People’s Choice award and Plush Toy of the Year award.

Elliot Rudell tells us what he feels is key to successful relationships between inventors and toy companies.

Funko Games is also bolstering its Something Wild range, with Something Wild: Spider-Man and Something Wild: Boba Fett.