Mattel welcomes Glenn Abell as Senior Vice President, MEGA and Global Head of Construction category
“MEGA is a powerful asset within our portfolio and Glenn’s deep leadership experience in building sets positions us well to advance our global market share goals,” said Richard Dickson, Mattel’s President and Chief Operating Officer.
Plan B Games teams with Loto-Québec to launch Azul scratch card
“We’re always watching the entertainment market in all its forms in order to assess the possibility of entering into partnerships on themes that speak to Quebecers,” said Anne-Marie Voyer, Director of Products and Development at Loto-Québec.
Eight-year-old Anika wins Fat Brain Toys’ Kidventor Challenge with her Octo-buddy invention
Octo-buddy is a toy octopus that attaches to a highchair or stroller and holds bottles and toys with its eight tentacles.
Rebellion teams with Hiya Toys for Judge Dredd action figures
“Hiya Toys have a great track record for quality and the designs for these figures have blown us away,” said Jason Kinglsey OBE, CEO of Rebellion.
Zara launches Playmobil apparel collection
Each item in the range comes with an exclusive Zara-branded Playmobil figure.
Hasbro debuts Nerf Minecraft blasters
“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.
Police seize fake toys in Oxford Street stores
Among the seized goods were unsafe toys, counterfeit clothing, and incorrectly-labelled nicotine products.
SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition
“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
SoapBox Labs’ Jamie Beaumont on how voice tech can help toy firms create magical conversational experiences for kids
We spoke with Jamie Beaumont, COO at Soapbox Labs, to find out more about the opportunities around voice tech for toy companies and brand owners.