Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.

Amit Ghadge – designer of Karigar-e-Taj – sheds light on the four-year development process behind his latest game.

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.

“We’re looking for new and innovative play experiences that fit within the key segments of the Melissa & Doug portfolio,” said Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant.

We spoke with Dinosuit inventor Ross Padgett to find out where the idea came from – and why sustainability was a big factor in how he approached bringing the concept to life.

“Each and every finalist announced today demonstrates the incredible ability of toys and play to bring inspiration, laughter, and learning to children of all ages,” said Pamela Mastrota, executive director of The Toy Foundation.

The raft of new product launches is to celebrate Stranger Things Day, which takes place on November 6th.

The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.

This year’s line-up includes Moose Toys’ Magic Mixies, John Adams’ Gassy Gus and Spin Master’s Paw Patrol Chase’s Deluxe Transforming Vehicle.