The founders of Bluematter Games reveal how – and where – they generate ideas.

“We know that fans across the globe have been missing the tokens of their childhood, and now is the chance to take a trip down memory lane and bring one back!” said Adam Biehl, SVP and General Manager of Hasbro Gaming.

“We’re really looking forward to bringing the property into the homes and lives of children across a wide range of consumer products,” said Charlie Donaldson, joint MD at Rocket Licensing.

Mother and son team Ariane de Bonvoisin and Everest van der Zwan (aged eight) discuss KidQuest, a game designed to help kids learn more about the grown-ups in their lives.

Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.

“This new office will be our hub for supporting the company’s continuing growth,” said Steamforged Games co-founder and CEO Rich Loxam.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

Dianne Lauble – PlayMonster’s Director of Inventor Relations – discusses context, coffee shops and confidence.

Titles like Raccoon Tycoon and Mosaic will now fall under University Games’ new Forbidden Games division.