We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.

We speak with Seven Towns’ Elizabeth Moody, Thomas Moore and Jacques Priestner about the origins of Seven Towns and dive into the studio’s approach to invention.

We speak with Matt Burtonwood about the origins of Open 2, its move into invention – and what the future holds.

We dive into Melissa & Doug’s approach to design, how the company works with inventors and what goes into its brand collaborations with IP like Paw Patrol.

TOMY’s Alpesh Patel, Flair’s Andrew McKay and Moonbug Entertainment’s Claire Broad discuss diversity in the toy space.

Bean’s Sally Jacobs, Big Ideas’ Simon Skelton and Tricky’s Geoff House discuss all things game design in this panel session.

This Inside the Studio session looks at the Sutton-based invention studio, design agency and audio specialist So Sound.

This panel session shines a spotlight on TOMY’s Lamaze brand, discussing its origins and how the team approaches designing new product for the brand.

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?

The session is chaired by Heayes Design’s Richard Heayes and welcomes Omari Akil (Game Design and Co-Founder of Colorway Game Labs), Deirdre Cross (VP at Funko Games) and Erica Bouyouris (Staff Designer at Spin Master).