“The move will make a significant contribution to ensuring that interesting ideas from international authors and inventors have access to the market,” said Spielwarenmesse’s Christian Ulrich.

We spoke with James Austin-Smith, Innovation Director at Moose Toys, to find out more about the design wizardry behind Moose’s latest magical innovation.

Categories available to enter this year include Best Game, Most Fun Pet Toy and Most Sustainable.

Winners receive promotional space at Brand Licensing Europe 2022, advice from industry experts, and annual membership of Licensing International and Products of Change.

“There is significant potential for building a broad cross-category merchandise program for this popular Arab hero,” said Neesha Krishna, Managing Director for MENA and South Asia at WildBrain CPLG.

We caught up with Morgan Curtis to find out more about her approach to designing nightwear – and why Monopoly proved a perfect fit for Morgan Lane.

A Sunflowers set features Playmobil-figure of Vincent van Gogh, a miniature easel, painting palette and the artwork Sunflowers, while another is based of his The Bedroom artwork.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

Fresh from debuting the first beer in the Catan series, we caught up with Champion founder Hunter Smith to find out more how he approached bringing a board game brand into beer.

“SoapBox is reimagining how kids experience technology and their award-winning speech recognition is step one on that journey,” said Beaumont.