Matt founded the company with his brother-in-law, Laurence Emmett, and the firm’s debut games includes colour-mixing card game Egg Slam and trivia title So Wrong It’s Right.

“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.

Over the next 12 months, Champion will produce six different Catan beers, each reflecting a different terrain within the game.

Native Shoes’ Gabe Lams talks us through the creative process behind the Crayola collection – and delves into how sustainability anchors the firm’s approach to footwear.

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.

Among the winners this year are Fuse, Seven Towns and TOMY, while Triclops Studio’s Rob Ames and Luc Hudson scooped the Design Icon accolade.


Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.

We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.

We speak with Seven Towns’ Elizabeth Moody, Thomas Moore and Jacques Priestner about the origins of Seven Towns and dive into the studio’s approach to invention.