Rebellion teams with Hiya Toys for Judge Dredd action figures
“Hiya Toys have a great track record for quality and the designs for these figures have blown us away,” said Jason Kinglsey OBE, CEO of Rebellion.
Zara launches Playmobil apparel collection
Each item in the range comes with an exclusive Zara-branded Playmobil figure.
Hasbro debuts Nerf Minecraft blasters
“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.
Police seize fake toys in Oxford Street stores
Among the seized goods were unsafe toys, counterfeit clothing, and incorrectly-labelled nicotine products.
SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition
“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
SoapBox Labs’ Jamie Beaumont on how voice tech can help toy firms create magical conversational experiences for kids
We spoke with Jamie Beaumont, COO at Soapbox Labs, to find out more about the opportunities around voice tech for toy companies and brand owners.
Talking Games: From the splat of Pie Face to the lift-off of Drone Home, what makes for a great ‘wow’ moment in games? And is it a must for the mass market?
Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.
Designer Amit Ghadge on India’s thriving board game scene – and the four-year development process behind Karigar-e-Taj
Amit Ghadge – designer of Karigar-e-Taj – sheds light on the four-year development process behind his latest game.
“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys
Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.