“We’re looking for games that deliver exciting and memorable gameplay, yet are simple to explain to our customers,” said Exploding Kittens’ Thor Ritz.

We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.

“It translates the imaginative play, high physicality and fun competition that characterises the property to an all-new and exciting medium for our fans,” said Hasbro’s Scott Ozarski.

In the Best Licensed Collaboration Award category, Nerf’s Travis Scott partnership and Adidas’ Crayola range are both in contention.

“Last year’s virtual event surpassed our expectations, and therefore we are thrilled to participate again,” said Tony Serebriany, Senior Director of Inventor Relations and International Sales, USAopoly.

“Design registration is complex, arcane and often misunderstood,” said Victor Caddy, who heads up the new Designs team.

“Each year we look to this event for fresh, globally inspired ideas from the inventor community it attracts,” said PlayMonster’s Adam Hocherman.

“It’s the most dynamic battling toy ever, and with deep collectability and engaging entertainment, we are delivering a fully-rounded experience that meets kids where they are,” said Ronnie Frankowski, chief marketing officer at Moose Toys.

“Crayola is looking forward with anticipation to participating in our first Mojo Pitch and interacting with all the innovative inventors that attend this event,” said Joe Moll, Director of Product Design and Engineering at Crayola.

“Our collaborative approach and not for profit ethos means that we can offer an environmental solution for all UK companies who produce toys, not just the ones with the deepest pockets,” said Wastebuster founder Katy Newham.