“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.

“The toy industry is changing at a rapid pace, so it’s essential, especially for the retail trade, to receive insights into the current market situation all year round,” said Ernst Kick, CEO of Spielwarenmesse.

“We’ve licensed several concepts that we discovered at Mojo and look forward to meeting with inventors and manufacturers,” said Patti and Jonathan Becker.

“Product Counsel is looking forward to participating in the Virtual Mojo Pitch for the first time,” said Product Counsel President Robert Yusim.

“We have the full support from an incredible line-up of speakers and panellists,  all set to inspire, educate and connect, for the common good,” said Helena Mansell-Stopher, curator of SILC and founder of Products of Change.

“Casdon has been renowned for toy innovation for over 75 years and this event is key for us to continue to seek amazing ideas that inspire children to discover, learn and develop,” said Alex Reynolds, Head of R&D at Casdon.

We caught with Gray – Senior Director of Product Design and Development at Hasbro Gaming – to find out more about his approach to invention, innovation and legacy-building.

“We are excited to be returning to the brilliant Mojo Pitch and are looking forward to talking about great ideas and opportunities with the awesome inventors we know – and those we are yet to meet!” said James Austin-Smith, Head of R&D and Product Design at Moose Toys UK.

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

Students will be using this challenge as part of their dissertation and will work on it between September and May.