Rachel Jones, Founder and Head Dragon at SnapDragon, tells us about the firm’s work in the toy space, and how it engages with the inventor community.

The game’s artwork is inspired by Vivetta’s style and love for animals.

“Our program with TerraCycle gives our well-loved toys a reimagined future while also reducing our impact on the environment,” said Tammy Smitham, Spin Master’s VP of Communications & Corporate Citizenship.

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches toy design – and what fuels their creativity.

“We’re working with Motul to build a best-in-class consumer products offering that’s closely aligned with the brand’s core values – premium, specialist, ingenious, brotherly, passionate and authentic,” said Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle.

“In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry,” said Ernst Kick, CEO at Spielwarenmesse eG.

He worked at Mattel for 17 years across brands including Matchbox and Hot Wheels.

Nico Blauw, President and CEO of BOTI, tells us about his route into the industry and why innovation is core to what he looks for from inventors.

As well as receiving $10,000 to use towards their creative and educational endeavours, the Kid Creative Director will help create content for a LEGO launch this summer.

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.