Spin Master signs master toy deal for Riot Games’ League of Legends
“We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline,” said Spin Master’s John Blaney.
7th’s Duncan Fitzsimons on how to trick your brain into having ideas
From foldable wheelchair wheels to eye injection innovations, 7th boasts an expansive range of clients across multiple industries. We caught up with director Duncan Fitzsimons to learn more about how the design firm has embraced the world of toy invention in recent years.
People of Play details TAGIE Awards 2020 finalists
People of Play will honour Erno Rubik, the inventor of the Rubik’s Cube, with a Lifetime Achievement Award at the virtual event this year.
Toyish’s Assaf Eshet on combining the power of magnets, the magic of origami and the ease of building blocks in Clixo
We caught up with Assaf to learn about how his career as an educator has informed his work with Toyish Labs, why he feels perfectionism holds back creativity and where the idea for Clixo came from.
PlayMonster debuts Break In, a new series of experiential games
The Break In range is debuting with three titles of different difficulty levels: Alcatraz, Area 51 and Chichén Itzá.
Design studio ToyZone signs exclusive agency agreement with Anjar & Becker Associates
“With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees,” said Becker Associates’ Patti Becker.
Licensing International UK welcomes Graham Saltmarsh as MD
“In these trying times it’s more important than ever to bring all the different elements of this amazing industry together to share knowledge and expertise,” said Saltmarsh.
Game designer Brett J. Gilbert on virtual playtesting, using agents and the origins of his new speed game, JigStars
With a slate of upcoming games spanning FunSkool’s JigStars, Floodgate Games’ Vivid and ITB’s Junk Forts on the way, we caught up with Brett to find out how lockdown has impacted his design process.
Jazwares sees “incredible demand” for CoComelon toys
“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful pre-schoolers will be thrilled to celebrate this beloved content in toy form,” said Jeremy Padawer, EVP/Partner at Jazwares.
LEGO to invest up to $400m over three years to accelerate sustainability efforts
Firm will be phasing out single-use plastic bags from LEGO boxes in latest move to make all packaging sustainable by 2025.