“We have the ability to hop on science projects quickly here at Crazy Aaron’s, and we’re looking at this effort to create an FDA-approved hand sanitiser formula as the ultimate science project,” said founder Aaron Muderick.

Brand Designs is a new series of interviews with execs from the licensing industry on a range of subjects relating to the world of toy and game design.

“It’s a decision not taken lightly and is in the best interests of all concerned as well as being in line with all the professional and official advice available,” read a statement from the show’s organisers.

With the Kickstarter campaign underway for Underdog Games’ Trekking the World, we caught with CEO Hasan Hasmani to learn more about the origins of the firm.

‘We consider that a postponement at this stage maximises the chances to both protect the health and well-being of all our attendees and hold a successful show in 2020,’ read a statement from the organisers.

Starting next year, Happy Meals will come with a soft toy, a book, or a paper-based toy.

Firm is partnering with Alliance Game Distributors and ACD Distribution in the US, and Universal Games Distribution in Canada, with other international markets currently under review.

“By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids,” said LEGO’s Julia Goldin.

Categories include Toy Designer of the Year, R&D Team of the Year and Design Icon.

“Fat Brain Toy Co. found the Mojo Pitch event in London this past September to be one of the best during the entire year!,” said Fat Brain Toy Co.’s Director of Product Development, Erik Quam.