isher-Price Wood is “a line that harkens back to the brand’s very roots”, said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“For us to be able to do some cool things with authentic-looking figures, both physically and digitally… It’s going to be a real treat,” said Todd McFarlane, Founder and CEO at McFarlane Toys.

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

The range debuts with Hot Wheels Transformers Optimus Prime.

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

“Funko has built a portfolio of valuable global brands, and I am energised about this unique opportunity to help Funko fully realise its potential,” said Williams.

“Attending the Play Creators Festival is a fantastic opportunity for Jazwares to meet and collaborate with innovative thinkers from across the world!” said Magdalena Eichhorn, Inventor Relations Manager, BlueJ at Jazwares.

“It was great to be able to showcase a real variety of games to our members, all of which were made from companies working in a more sustainable way,” said Board Game Club’s Mary Bobroff.

“We presented WWE with a new way for kids to engage with their favourite WWE Superstars,” said Hollie Holmes, VP of Global Franchising at Moose Toys.

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.