The second annual Guide landed in the homes of The Sunday Times readers last weekend to kick off a mammoth Christmas campaign for the company.

A raft of inventor items make the list, including Wicked Cool Toys’ Blinger, Spin Master’s Candylocks dolls and Megableu’s Heist.

We caught up with Galactic Sneeze to find out where the ideas for their new range of games came, and how many classes of goat yoga it took for Sara and Bryan to nail the trend’s transition into party games.

The design challenge is inspired by the work of Miffy creator, illustrator, artist and graphic designer Dick Bruna and will task students with designing a plush toy.

We caught up with Paul to learn more about his history in the toy space, as well as find out his key piece of advice for inventors who are just starting out.

“We’ve had such wonderful support from the children’s industries since I set up the business five years ago, and I can’t think of a better way to pay it back than a competition whereby we support the winning company with ￡5,000 worth of services to support their business,” said Fundamenally Children’s Amanda Gummer.

Playmates Toys CEO Thomas Chan, Little Tikes founder Thomas G. Murdough, Jr and Colorforms’ Harry Kislevitz to join Toy Industry Hall of Fame

We caught up with Posner to learn more about his approach to design, and find out where the idea for his recent Beagle or Bagel? card game came from.

“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.

“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.