“My aim is to create a toy that blends classic wooden toys with electronics and helps kids navigate this increasingly digital world,” said Hayri Bulman, founder of QUBS.

This week, we’re catching up with Ian Downes, Director at Start Licensing and co-founder of Brands Untapped, a brand new experiential licensing event launching in March 2021.

The toy sees children catch seeds, incubate them in the POD before nurturing and evolving their pets into fully-formed customisable creatures called Melbits.

Online play festival, set to take place across May 23rd and 24th, aims to ‘support the trade and consumers at a time where we all need to pull together.’

“In these difficult times due to the worldwide Covid-19 crisis, we at Asmodee are happy to offer families a way to play together from the comfort and safety of their home,” said Stephane Carville, CEO of the Asmodee Group.

Currently sat at $6.6m at time of writing, Frosthaven is already the fourth most funded tabletop project in Kickstarter history.

At this year’s New York Toy Fair, University Games president Bob Moog sat down for a chat with Mojo Nation’s own Billy Langsworthy as part of the firm’s UG Studios video series.

New range will also include several original Star Wars games, as well as a line of Marvel titles.

Monopoly, Dobble, Cluedo, Uno and Scrabble all feature in the top ten for the week ending March 21st.

We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.