LEGO to pilot audio and braille building instructions

Consumers can either choose to hear audio instructions using their screen reader or with audio provided by the LEGO Group, or choose to read the instructions using a Braille reader.

Sony Pictures signs Hasbro as master toy partner for Ghostbusters

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

Sphero acquires littleBits

“Sphero and littleBits are on a mission to make hands-on learning fun and memorable,” said Paul Berberian, Sphero’s CEO.

Hasbro welcomes Peppa Pig and PJ Masks to its portfolio following eOne acquisition

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Brian Goldner, Hasbro chairman and chief executive officer.

Batman 80th to sponsor Design Icon award at Play Creators Awards

“Batman is a pop culture icon, and has been a titan of the toy space for years, so we’re delighted to have DC involved in the Awards during the character’s 80th anniversary celebrations,” said Mojo Nation co-founder Adam Butler.

Numskull debuts Tubbz, a new line of collectible ‘cosplaying’ ducks

The range is made up of toy ducks decked out like iconic characters from brands including DC Comics, The Lord of the Rings and Ghostbusters.

Hasbro’s toy and game recycling initiative expands to France, Germany and Brazil

“We deeply believe in taking care of our planet for future generations, and we see this expansion as the next step in our sustainability journey,” said Hasbro’s John Frascotti.

CBS merges with Viacom and unites brand portfolio boasting Nickelodeon, South Park and Star Trek

The combined company will be known as ViacomCBS Inc and will house channels and brands including CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central, Paramount Network, Star Trek, South Park and Mission: Impossible.

Dominic Yard on why a toy designer’s best idea is to have lots of ideas

We caught up with Yard to learn more about his route into the world of toy design, what advice he’d give those starting out, and what the development process was like for his new Tech Deck Sk8 Container Pro.

Hasbro’s Tanya Thompson to reveal ‘Top 10 Things To Know When Pitching Games’ at Toy and Game Design Conference

As the firm’s Director of Product Acquisition and Inventor Relations for games, Thompson boasts far-reaching connections in the global inventor community and is an expert in game sourcing.

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