A tactile, programmable game console, the Arcade Coder ‘empowers every kid to become a confident game designer’.

“We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry,” said LEGO CEO Niels B Christiansen.

“The consumer robotics sector is an inherently challenging space – especially for a start-up,” said Reach Robotics founder Silas Adekunle.

Spin Master scooped R&D Team of the Year, So Sound was named Invention Studio/Design Agency of the Year and TOMY’s Alpesh Patel won the Design Icon category.

Consumers can either choose to hear audio instructions using their screen reader or with audio provided by the LEGO Group, or choose to read the instructions using a Braille reader.

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

“Sphero and littleBits are on a mission to make hands-on learning fun and memorable,” said Paul Berberian, Sphero’s CEO.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Brian Goldner, Hasbro chairman and chief executive officer.

“Batman is a pop culture icon, and has been a titan of the toy space for years, so we’re delighted to have DC involved in the Awards during the character’s 80th anniversary celebrations,” said Mojo Nation co-founder Adam Butler.

The range is made up of toy ducks decked out like iconic characters from brands including DC Comics, The Lord of the Rings and Ghostbusters.