Pixar’s Jen Tan on translating the studio’s hit movies into top toy lines
With Toy Story 4 still wowing kids (and adults) on both the big screen and in the toy aisles, we caught up with Tan to learn more about turning great Pixar movies into best-selling toys and games.
LEGO Treehouse to boast highest number of sustainable bricks ever in a LEGO set
“It really is an important step in our ambitious target of making all LEGO elements from sustainable materials,” said LEGO’s VP of environmental responsibility, Tim Brooks.
Top Gun toys and games on the way from Mattel
“Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages,” said Mattel’s Janet Hsu.
Richard Gill joins PlayMonster to head up firm’s international expansion efforts
“PlayMonster is a perfect fit for me with its culture of playfulness and determination, and commitment to innovation,” said Gill.
Play-Doh, Monopoly and Magic: The Gathering drives growth for Hasbro in Q2 2019 results
“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.
Bandai Namco debuts new AR-infused play kit, tori
The set allows children to craft and play with real toys – like the tori Wand, tori Catapult and tori Spacecrafts – and engage with them in the digital space.
Character Options’ Jon Elliott on the origins of its new squishy action figure line, Heroes of Goo Jit Zu
We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.
Just One, Wingspan and Valley of the Vikings triumph at Spiel des Jahres 2019
The party game saw off competition from Ted Alspach’s Werewords and Reiner Knizia’s L.A.M.A.
The Fantastic Factory’s David Snow on giving Facebook craze Rate My Plate the party game treatment
We caught up with The Fantastic Factory’s David Snow to find out why more firms should be looking at bringing left-field brands like Rate My Plate into the games space.
Tru Kids Brands and b8ta’s new Toys R Us stores to be “the most progressive and advanced stores in its category in the world”
New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.