“There needs to be a code of conduct”: Toy and game designers on the role retail can play in curbing copycats
We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.
Mookie Toys joins Mojo Pitch 2019
“We’re hoping the event is going to be a great way to meet with inventors that are relevant to us, helping us to find our next key concept or idea,” said Mookie’s Claire Olewnik.
Fat Brain Toys joins Mojo Pitch 2019
“We are really excited to make new connections while visiting with some of our established inventors in the toy community,” said Fat Brain Toys’ Erik Quam.
Wynne-Jones IP sponsors R&D Team of the Year category at Play Creators Awards 2019
“We are delighted to be partnering with Mojo Nation on their first ever Awards, which champion the industry’s leading products, individuals and companies,” said Wynne-Jones IP’s Jayne Nation.
TJ Morrison on So Sound’s ever-growing presence in the world of toy design
We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.
Ooba on creativity, pre-school success and working with inventors
2018 was a great year for Ooba, with a raft of new games hitting the market and recent launches performing above expectations. We caught up with the team – Max Ford, Joeri Hoste and Sally Jacobs – to find out what this year has in store and how they stay creative.
Play Creators Awards: Get your nominations in for Design Agency/Invention Studio of the Year
The secret weapon for many toy firms, design agencies and invention studios are the unsung heroes of our industry. This category celebrates a firm that deserves recognition for exceptional work over the last 12 months.
Elizabeth Hargrave on swerving common board game tropes with Wingspan
We caught up with Hargrave to learn more about where the idea for Wingspan came from and what the industry can do to better champion female game designers.
Numbalee inventor Oliver Leck on finding success at the Mojo Pitch
Accountant Oliver Leck came to our Mojo Pitch event last September armed with his first ever game, Numbalee. After a successful day of meetings, he signed a global deal with Entertoyment. We caught up with Leck to find out more.
The Marketing Store’s Ben Poate on the design process behind McDonald’s’ Happy Meal toys
Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year