The session sees Scott reveal the surprising complexity that emerges when we play a game by a few simple rules.

Taking place on Thursday 24th January in the Apex Room at Olympia, London, the event is aimed at encouraging design students to consider a career in the toy industry.

“We’re seeing an effort by the kids’ community to develop more open-ended, low-cost opportunities for play, and that’s a good thing,” said Robin Raskin, president and founder of Living in Digital Times.

The range of singing plush dolls and cubes sold out within days of being released on Amazon.com.

Categories include R&D Team of the Year, Design Agency of the Year and Toy Designer of the Year.

“Stan Lee, Brian Goldner, and Joe Mendelsohn represent the passion, creativity, and business acumen that are hallmarks of Toy Industry Hall of Fame inductees,” said Steve Pasierb, president and CEO of The Toy Association.

“This re-launch represents a significant step in strengthening our offering and competitive position within the UK Games market,” said Vivid’s Nick Thomas.

New Inventor Day will take place on Friday, February 15th, 2019 at the Jacob K. Javits Convention Center in New York City during US Toy Fair.

We caught up with Metzler to learn more about his approach to game design, and how he looks to build his games around the emotional experience he wants players to have.

The extension was led by Brighteye Ventures, Europe’s largest EdTech focused VC.