“With the addition of Specdrums, we are strengthening the ‘A’ in STEAM in our product roadmap,” said Sphero CEO, Paul Berberian.

“Our latest data reveals a fascinating picture about how toddlers and babies as young as six months are interacting with technology – and how much their parents are seemingly willing to allow,” said Parents Insights’ lead analyst, Nick Richardson.

Chris Naylor, senior product designer for the Ridley’s team, tells us about the design process behind Ridley’s Games, and why 2018 looks set to be a standout year for the brand.

“We were so encouraged to see players coming back to the table to play again and try and improve on their score,” said FReNeTiC co-creator, Graeme Fraser-Bell.

The first episode of the podcast sees When in Rome’s dialogue directors digging into the process of creating all the wonderful words in the trivia game.

He succeeds Chris Van Doorslaer, who passed away in December 2017.

The ‘Electronic Toys’ area will be hosted in Hall 4A.

New funding for the firm behind Beasts of Balance and When In Rome will support R&D, customer acquisition and new product development.

“I’m looking forward to tapping in to the creativity and innovation feed that Mojo Nation has created at the Mojo Pitch,” said WowWee’s CTO, Davin Surfer.

With a portfolio spanning kitschy family-friendly games, crunchy Euros, jazzy puzzlers and wargames, we spoke with Braincrack Games founder Lewis Shaw about the elements that unite the firm’s output.