“We wish to deal with the challenge that some parents might have with the wonderful mess that play creates,” said LEGO.

“Counterfeiters are becoming so adept at producing and selling counterfeit goods that it is frequently difficult for shoppers to distinguish real versus fake,” said Tish Berard, INTA president.

The night will also star some hits from this year’s UK Games Expo, including High Society, Riff Raff and Sakura.

The market intelligence specialist surveys 20,000 young people each year, with data available in reports released every 12 weeks.

Mojo Nation founder Billy Langsworthy looks at where toy and board game design sits within wider conversations around the UK’s creative industries.

We caught up with Sen-Foong Lim and Jay Cormier, the board game design duo also known as the Bamboozle Brothers and creators of titles including Junk Art, The Godfather: A New Don and Akrotiri.

Second-year product design students were tasked by Aardman to produce a toy to be considered for the upcoming Shaun the Sheep 2 movie as part of a collaboration set up by Mojo Nation.

“The Danish team’s invention furthers an understanding of technology from an early age and could inspire the next generation of IT talent in Europe,” said EPO president Benoît Battistelli.

IMG Licensing is now talking to potential product partners for the mammoth video game property.

The pillows unfold, transforming a child’s surroundings into a play kitchen, a dollhouse or a doctor’s office.