“The characters’ heads are completely new elements!”: LEGO Element Designer Léa Milson and Michaela Edgerley Šťovíček, Head of Product for LEGO DUPLO, take us inside the design process of the new Peppa Pig sets.

Alex Tongue – Founder and CEO of Vango Toys – talks trends, toys and working with inventors.

Mattel partnered with the Autistic Self Advocacy Network to validate the design and compatibility of the Hot Wheels Flippin Fast die-cast.

“We will be looking both forward and back as we celebrate the story of this legendary franchise with products and brand partners,” said Bruno Maglione, President of IMG’s licensing business.

Luca Borsa talks us through the unlikely origins of Clementoni’s MotoGP game.

“This event offers a unique and highly valuable opportunity for Mattel to discover and foster new relationships within the international toy and games inventing community,” said Audrey Watanabe, Associate Manager, Inventor Relations at Mattel.

“We’re eager to build partnerships and explore new ideas that will help shape the future of play – all while gaining a fresh perspective on magnetic building,” said Rick Keuter, Director of Product Development & Innovation at MAGNA-TILES.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 26th.

“We can’t wait to welcome everyone back through the doors of Olympia for 2025 to kickstart the business year,” said Majen Immink, Head of Toy Fair at the BTHA.

“We gave ourselves a complexity budget in the design process”: Eric Lang on crafting an accessible mass market game, with depth.