Franziska Meyer and Irene Klemm discuss the Edurino play experience, combining a digital learning app, real figurines and an ergonomic stylus.

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

“We look forward to the rare magic that happens when we meet face to face and rally around our valuable, creative, important world of play,” said Dianne Lauble, Director of Inventor Relations at PlayMonster.

“We look forward to ‘relishing’ in its success and continuing to win big in the games category,” said Moose Games president David Norman.

“Games get sold when games get played”: Happy Camper’s Jason Schneider on selling strategies, company values and giving back.

Invention studio Incredible Us – made up of Naama Weiss, Uri Streigold and Liat Waks – talk creativity, playtesting and teamwork.

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

“We aim to inspire new generations of women to join the tabletop gaming community and support future leaders in the industry,” read a statement from WiT.

“The Mojo Pitch – coupled with the Virtual Mojo Pitch the following month – solidifies the Play Creators Festival as one of the more impactful events all year,” said Tony Serebriany, Senior Director of Inventor Relations & International Sales at The Op.

The Hey Clay Minions playset features colourful mouldable clay that allows kids to craft all six minions.