“We’re eager to build partnerships and explore new ideas that will help shape the future of play – all while gaining a fresh perspective on magnetic building,” said Rick Keuter, Director of Product Development & Innovation at MAGNA-TILES.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 26th.

“We can’t wait to welcome everyone back through the doors of Olympia for 2025 to kickstart the business year,” said Majen Immink, Head of Toy Fair at the BTHA.

“We gave ourselves a complexity budget in the design process”: Eric Lang on crafting an accessible mass market game, with depth.

DesignbyChey’s Cheyenne Raker discusses design, launching her own business – and what kills her creativity!

“We’re eager to explore new concepts, but more importantly, to build lasting partnerships that will continue to shape the future of gaming and entertainment,” said Javon Frazier, Founder and CEO of Maestro Media.

“We’re eager to connect with passionate creators and to see original concepts that will knock our socks off,” said Puzzle Post co-founder Will Hall.

“The passion and creativity we encounter at Mojo is always super refreshing,” said James Vaughan, Head of Game Development at Big Potato.

“Some of our successful brands have come from the inventor community and we are ready to embrace brilliant new ideas,” said Alex Lopez Muñoz, Innovation Engineering Manager & Inventor Relations at IMC Toys.

“Blippi has been one of our most-requested Tonie characters ever and now the wait is over for our excited little listeners,” said Lucia Kreuzer, GM for UK & IR at tonies.