We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

“I am so excited to tell a story that tackles the issues of girlhood in a real and compelling way,” said screenwriter Lindsey Anderson Beer.

“I am excited to join such an iconic brand with a rich legacy of purpose-led design,” said Doxey.

Voss will oversee all inventor relations, advanced concepts, design, engineering, visual branding and packaging at the company.

Dr Zabina Bhasin – also known as Dr Zee – discusses what prompted her to enter the toy space with In KidZ.

“We’re all looking forward to the smiles and laughter that PeaKeeBoo will bring to children and parents in 2024,” said Toikido’s Founder and CEO, Darran Garnham.

“With each new release, enthusiasm and excitement for the Disney Lorcana TCG grows in magnitude,” said Filip Francke, Global Head of Games at Ravensburger.

“It has been a distinct honour and privilege to serve in the role of President and CEO of The Toy Association and I count myself fortunate to be among those over the past 107 years to hold this position,” said Pasierb.

“We have received so many requests for Trash Truck merchandise,” said Max Keane, creator of Trash Truck.

“We are steadfast in our vision to expand Squishmallows into a full 360-degree lifestyle brand and are eager for fans to add this epic collection to their wardrobes,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.